Pattern delivers the fastest ever phenotypic ID/AST. In plain English, this means identifying the cause of a bacterial infection in hours, not days. Crucial in the critical care setting where time lost can be a life lost.
Working with Herbst Produkt, we created a brand identity that captures the seriousness of the Pattern mission and also weaves in the very smart and very human company that is making it happen. I was the lead visual designer, building out from the already established logo, to create a flexible design system that can grow with the company.
Brewbird is bringing fresh and flavorful whole beans straight to coffee lovers, in a smart earth-friendly pod. Good, guilt-free, instant coffee.
Working with Herbst Produkt, I developed a bright, fun and joyful look for Brewbird. Modern bright blue is supported by a tropical hued palette-unexpected in the serious browns and greys of the coffee world. The bold declarative word mark is accompanied by a nimble little bird-cup icon. Overall, the look and tone is fresh, humorous and a little irreverent. Coffee doesn’t always have to be so serious.
Section4 is an online learning platform providing MBA-level business education, in an intensive sprint format.
A declarative statement and bold style sets the course for the brand refresh.
Easily refreshed for new courses and content
Provides flexible, mix and match content for rapid campaign deployment
Clover Health is both a healthcare technology company and a Medicare insurance provider, based in San Francisco. It’s aiming to dramatically improve health outcomes for seniors, using a combination of innovative data science and old-fashioned personal attention. It’s the latter in particular that informs the brand look and feel-cheerful, friendly, and always very human. Building from a brand look and feel established by Red Antler, I worked with the marketing group on all aspects of outreach, including OOH, direct mail, Facebook ads, and personal note cards, and a myriad of other projects.
The personal touch is a core part of the Clover mission. This series of cards delivers on this promise by keeping in touch with the Clover members through the year, celebrating holidays and their birthday with a personalized message from Clover. I designed this series of cards to deliver a friendly and thoughtful message, on quality heavy paper stock, with matching lined envelopes.
One of the advantages of Clover's relatively small size was put to good use for Valentine's Day last year. The goal was to send a personal Valentine's Day message to every Clover member, and the entire company put time aside every day for weeks to do just that. I was happy to provide the cards, and some art direction assistance to the video that captured the effort.
This brochure introduces Clover to new members, in a warm, friendly way. Bright colors, upbeat tone, and to-the-point information.
Alternate concept
Revelar is a health technology company, based in Portland, Oregon. The Revelar System is a ground-breaking technology that measures aldehydes in exhaled breath-providing new insight into cellular health. It’s new territory, with much to be discovered, and their branding and identity needed to reflect that spirit of discovery and possibility. This called for a refreshed logo, a bold conceptual look along with a very comprehensive brand toolkit—fonts, colors, icons and illustrations. All to help bring clarity, and pique curiosity.
I refreshed the Revelar logo, designing a new, simplified icon
The global launch campaign for the OneTouch Verio IQ put its elegant design and friendly interface front and centre—a medical device that doesn't look medical.
ROLE I worked closely with the Creative Director to develop a strong, consistent look and feel for the global launch campaign. I oversaw CG animation for TV commercials and video assets (with Logan TV), extensive product photography (with Marc Tule) and worked with both agency and media partners to create wide variety of print and digital communications.
Part of a campaign to build excitement within OneTouch for the launch of the new VerioIQ
Part of a campaign to build excitement within OneTouch for the launch of the new VerioIQ
This animation was created to help doctors understand the blood sugar patterns algorithm used in the VerioIQ meter
A sampling of concept work for a variety of clients.
Animas is the maker of several insulin pumps. A smaller, independent player in the insulin pump market, they've always put their patients first, with a warm and friendly brand persona. Contributions and role appear beneath piece.
For the healthcare professional audience, Animas wanted to focus on the technology inside the pump, while still keeping within the friendly brand tone. This simple app, using the Veeva platform, steps quickly through the key parts of the pump with the help of some simple animations.
ROLE Worked closely with UX and copywriter to develop the flow and user interface; designed all screens and worked closely with developer to ensure finished product aligned with design.
A quick recording highlighting the animations and story flow
A large-format, colorful brochure with easily digestible info on diabetes and insulin pumps. Photography featuring real Animas patients brings extra color. (A very fun photoshoot with Rennie Solis.)
ROLE Art directed lifestyle photoshoot. Art direction and co-design (with Marguerite Lutton).
ROLE Art direction for 15 animated panels
ROLE Art director
Acclarent specializes in minimally invasive ENT technologies to relieve patients' suffering. Much of their suffering and pain results from blocked sinus passages. This concept celebrates the feeling of openness and joy that has been returned to the patient.
ROLE: Concept development and execution
A timeline establishing Acclarents credentials
http://www.balloonsinuplasty.com/
"Tools for life" is lightly branded diabetes education program from OneTouch. Using the core elements of the OneTouch brand (colors and fonts) I created a friendly and colorful look and feel for the program, with a flexible color-coded theme to easily identify the 3 main themes of food, diabetes and visiting the doctor.
ROLE Concepted and designed all print pieces; created comprehensive style guide; coordinated with agency partners for the digital components
I designed this kit containing several sets of the brochures, for doctor's offices. Ease-of-use was paramount, resulting in a highly visible and refillable container that handily fits on the shelf.
ROLE Concept and design through production
The primary part of the program was a kit containing 3 brochures, focused on food, diabetes in general and visiting the doctor, full of easily understood information for the newly diagnosed patient.
I developed a comprehensive style guide for agency partners and third-party vendors to use, ensuring a consistent look across all media
Positioning it as a center of excellence
I designed this wedding invitation (with some input from the bride-to-be, of course!). As it was printed in India, I had to be crystal-clear about every detail, to ensure this complicated piece was a success. Which it was, and the happy couple were very happy.
Folder
Invite card
Cocktail party card
RSVP card and envelope
A high-level look at the facts and figures in cord blood storage
A closer look at some of the panels
Timeline showing key developments and progression in cord blood storage
